Hope you are well 🙂 I wanted to discuss an exciting collaboration happening between PREMA X TIGI. These two incredible brands have teamed up to create the Sydney Style Series. This campaign is centred around the question “where do you belong”? Highlighting 4 iconic Sydney Suburbs – The City, Newtown, Bondi and Surry Hills. The incredibly talented hair stylists from leading international hair salon, PREMA, have created looks using only TIGI products to reflect the unique style of each of the suburbs. Not familiar with each of the Sydney suburbs? Don’t fret, pet, I’ll explain it all in a minute.
She’s all business during the day and lets loose at night with a feminine energy we love. Think strong, sleek and polished.
She’s laidback and effortlessly cool, with a style as transient as she is. Think quirky, creative and unique styling.
She’s beach chic, relaxed and always knows that less is more. Think beachy waves and effortless style.
She is understated with a strong identity, her style is raw and organic. Think understated glam.
I thought I would try and re-create a couple of these looks – try being the operative word. We all know how hopeless I am when It comes to hairstyling. Let’s see how I go. I think the looks I identify most with is the Surry Hills effortlessly cool, understated style. I’m not always super polished, I like a little bit more of a casual and relaxed look.
I adore this look! It was so super easy to achieve and the results were perfect. I actually impressed myself with how well I did. This is definitely a style that I would wear. I can wear this to work, on the weekend for coffee dates or I could even make it work for a night out. LOVE LOVE LOVE. I have attempted to re-create style before from magazines, blogs etc etc. and I have never achieved the desired results, but with this one, I am blown away.
This is my attemptat the second Surry Hills style. This look is quite polished yet simple. I like this look, however my hair looks similar to this when I let it dry naturally without the product and heat. It is definitely a style I would wear when I am after something classic and simple. It has been super fun to play around with my hair and dedicate time and effort to it. I also loved learning about what each of the product does and how to add it into my daily routine.
I would highly recommend stepping out of your comfort zone, like me, to try to give these looks a go. TIGI have generously provided a hamper worth over $300, including all the products used to create each of the styles, to giveaway to my loyal followers. Unfortunately, this giveaway will only be open to Australian residents, due to the weight of the hamper. All you need to do is watch the videos above and comment on this blog post with which style resonated most with you. Competition will close Sunday 25th September at 11:59pm. Winner will be announced shortly afterwards. Good Luck!
*DISCLAIMER – Although some products were sent for my consideration, all views and opinions are 100% honest. All opinions are based purely from my own experiences. I try my hardest to provide my readers with accurate information, but I am not by any means a professional, nor am I an expert. Please do not confuse my opinions with professional advice.